NORMI is a personal signature following by instincts. It is about simple sophisticated items that co-ordinate to make perfect wardrobe. It is the confidence that comes from exceptional value and design. It is about finding the pieces you want in one place. We are committed to creating pieces that offers style, comfort and sophistication for all occasions. Always on trend, yet timeless in design.
At the heart of NORMI's business is a reliable in-house designed main range, which revolves around the latest trends and is refreshed on a monthly basis. This is where staple items such as blouses, shirts and dress are given twists and tweaks to suit current mood of fashion. A premium collection sits alongside this main range with an added focus on fit, detail and fabrication. The development of a strong suiting line, which includes classic shapes alongside more directional cuts bring a more formal element to the overall collection.
NORMI appeals to professionals, fashion taste makers, smart stylish women who need fashion that is effortless, timeless, easy to wear with a touch of understated glamour. She cannot be defined by her age, but instead her attitude, her confidence and independence in fast paced, always on top of the game in her world. United by her desire for the latest forward thinking trend, she is addicted to fashion but is not dictated to. Instead, she throws away the "what's in what's out" piece into something effortless and timeless. She is aware of seasonal trends and colour but follows her instinct to combine the latest newest.